Agroholding Steppe buys the group of companies Pir

According to Neduzhko, the acquisition of Pir Group corresponds to the strategy of the agricultural holding to enter the deep processing segments. It will also allow Steppe to create a single chain from the production of raw milk to the distribution of finished products.

A source of Vedomosti, familiar with the situation on the transaction, said that it amounted to about 5 billion rubles.

According to open data, Pir group produced about 23 thousand tons of cheeses in 2020.

In the spring, the group launched the production of processed cheeses.

‘In this regard, we are the first independent manufacturer in Russia. We will offer these cheeses to the HoReCa channel for hamburgers that are currently popular, such as produced by Burger King, McDonald's and KFC. At the moment, there are still a few technical issues, but we positively assess the export potential of this product, especially to Asia,’ said Yuri Vlasenko, a representative of the group, in April 2021, commenting on the launch of a new production.

Information about the enterprises mentioned in the article:

PiR-PAK, LLC

Dairy farm 1 (Rodina, PJSC)

Dairy farm 2 (Rodina, PJSC)

Dairy farm 3-5 (Rodina, PJSC)