Anatoly Losev: “Molvest has all the resources to ensure further growth in demand for dairy products
- Now the demand for other categories is growing - around 15% compared to last week, - said the head of one of the largest milk processing companies in Russia.
According to the expert, these trends are logical.
- People under self-isolation cook more at home. For our part, we provide customers' orders in full, product deliveries are uninterrupted, and we are ready for further growth. We assume that the introduction of self-isolation will change the behavior of consumers. Due to the fact that cafes and restaurants are closed, people are forced to stay at home and cook their own food. People get used to cooking at home, remember their favorite recipes and this will continue in the future. We expect that due to this habit of cooking at home, there will be an increased demand for milk and dairy products, - summed up Anatoly Losev.
The expert noted that today "Molvest" has all the necessary resources to ensure further growth in demand, the enterprise is provided with all the necessary materials.
- We expect that in the near future growth will continue for the fermented dairy products - yoghurts, kefir and cottage cheese. Consumers understand that these products are necessary in the daily diet, especially during the period of exacerbation of viral diseases. Fermented dairy products are probably the most affordable way to maintain immunity, - said Anatoly Losev.
We remind that in 2019, plants of “Molvest” processed about 500 thousand tons of milk. The company provides the needs of its sites, including raw materials from its own farms, and has also launched one of the modern production facilities – a plant for processing whey in recent months.
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