"Auchan Russia" is experiencing difficulties in finding suppliers for own trade mark
Источник: The DairyNews
According to Nadezhda Paderina, Director for procurement of own trade mark "Auchan Russia" the retailer sets the task for the coming year to close all regional needs for fresh products of own trade mark, reports The DairyNews from the forum "Food Retail & Private Labels. Reboot 2017".
"The dairy category is the most developed in the private brand. All the major categories are covered, but not in all cities of presence, so our goal in fresh products, including dairy products for 2017 is to close all regional needs. In terms of finding suppliers we have huge difficulties. Manufacturers are either not willing or are unable to come to an agreement," said Nadezhda Paderina, answering a question of the correspondent of The DairyNews about the plans for the development of the own trade mark in the dairy category.
Read full article in Russian on DairyNews.ru
Read full article in Russian on DairyNews.ru
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