Belaya Dolina is implementing an investment project worth over 2 billion rubles

Construction preparation began in 2017. The land was purchased at an auction, the old butter and cheese storage facility, which was located on it, was dismantled, and project documentation was prepared. The Group of companies Belaya Dolina is building a factory with its own working capital with the involvement of credit. It is planned to complete the construction and launch the factory in 2023.

‘Our goal is to enter the TOP 10 largest ice cream factories in the Russian Federation within two to three years. Creating your own production is a capital-intensive story, especially if the task is to create a factory in an "open field", as it happens in our case. The territory of the factory is 4.5 hectares, and the building area exceeds 15 thousand square meters. Construction is ahead of schedule. A year and a half ago, the first pile was hammered, and today we can proudly state that “the equator” has been passed,’ said Alexey Mikhailov, Chairman of the Board of the Group of Companies Belaya Dolina.

Now, the work has been fully completed and a warehouse complex with an area of 8.4 thousand sq. m. with a capacity of up to 10,000 pallets has been commissioned. In the summer season of 2021, the warehouse has already shown its work in test mode. All refrigeration equipment is adjusted and works stably.

Work is actively underway on the production complex: the structure has been fully erected, the main frame has been completed, the installation of walls and roofs has been completed, all necessary communications have been brought in, finishing works are underway inside the production workshops. Now the Group of companies Belaya Dolina is holding a tender among equipment suppliers in order to enter the active stage of equipment installation at the production complex at the beginning of a new year.

‘To date, we estimate the final cost of the project at 2.3-2.5 billion rubles. About 60% is the cost of equipment, 25% is for construction and 15% is for communications. The capacity of the plant will be 15,000 tons of ice cream per year,’ says Alexey Mikhailov. Such a plant will be able to provide ice cream to almost 5 million people (based on the average consumption rate of 3.1 kg per person per year) and will create about 260 jobs.

To date, GC Belaya Dolina produces ice cream under the trademarks "From the village of Udoevo", "Belaya Dolina", "ICE BOOM", "BIG FAMILY". The launch of the factory opens up even more opportunities, such as expansion into other regions and even countries. The marketing service of Belaya Dolina actively analyzes consumer preferences and develops a new assortment.

‘Our main advantage is a great expertise, both in the production of ice cream and in the production of dairy products. The buyer has known our trademarks for a long time and trusts their quality. We have no doubt of success, because our brands are known not only in Saratov region, but also far beyond its borders,’ Alexey Mikhailov reports.