Cecilia Cantoni: Plant-based drinks - a convenient product for leisure
Источник: The DairyNews
During the webinar "Needs and motivations of the consumer of plant-based products and beverages", organized by Tetra Pak, senior expert on consumer preferences of Tetra Pak in Europe and Central Asia Cecilia Cantoni said that for potential consumers of plant-based beverages, these products are not an alternative to traditional milk, but an additional delicious drink, writes The DairyNews.
The expert said that the company conducted a survey in which consumers were divided into two groups. The first is people aged 25-44 who are already consuming plant-based alternatives; the second is potential consumers of alternatives aged 45-64.
Cecilia Cantoni reported that 41% of consumers of plant-based alternatives consume soy products every day. The most popular ingredients for them are almonds (55%), coconut, soy, rice.
52% of potential consumers, according to her, say that they are ready to buy plant-based drinks. At the same time, the expert claims that most of them use vegetable drinks not as an alternative to traditional milk, but as an additional drink that can be drunk during leisure time.
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