Company Chr. Hansen is ready to offer Russian farmers solutions from the farm to the finished product
The specialist of Chr. Hansen noted that the company pursues not only commercial interest in Russia, in focus there is development, competent responses to the needs of local markets, high personnel and technological support.
– Chr. Hansen is a ready-made solution. We come to the market not just with a starter culture, but with the ideas of a product that can be obtained from this starter culture. In Russia, we focus on the solution from the farm to the product ready for the consumer, – said Natalia Tyutikova.
According to her, due to the fact that the final product is affected by a number of factors: housing conditions for animals, what is included in their diet, how the technological part of the enterprise is maintained in terms of processing, specialists of Chr. Hansen involve phage audits, knowledge of starter culture technologies, as well as marketing positioning of the finished product.
– The product of Chr. Hansen is not only the bag with which the business started with, it is a real complex solution. In terms of vertical integration, there is interest in this: "Molvest", "EkoNiva" are enterprises that started with animal husbandry, now switch to processing, it is interesting and profitable to work with a company that can offer comprehensive solutions, – concluded Marketing Manager of the company Chr. Hansen in Russia Natalia Tyutikova.
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