Dairy products entered the TOP 3 in terms of online sales this summer – Anton Sokolov

The expert noted: according to the results of the summer of 2021, the TOP 3 categories can be named in online orders: household goods, dairy products, vegetables, fruits, greens are in third place. The TOP 3 products included bananas, milk 3.2% and sour cream 15% fat content.

‘The average receipt in online Vkusville has become less, but only because customers are used to the convenience of free home delivery, they know that they will receive their order in just 2 hours and therefore make orders more often. The main part of our assortment is products with short shelf life, and this is another point why it is more convenient for customers to make orders more often. For the first half of 2021, the revenue of our online store amounted to 21.24 billion rubles. The number of delivered orders is 16.19 million. For comparison, in 2020, we delivered 10.62 million online orders. The share of online sales from the total turnover of the company is 25%,’ said Anton Sokolov.

As of September 2021, Russia has more than 1,361 stores in 56 cities and three stores in the Netherlands. There is also a mobile application "VkusVill" and an online store vkusvill.ru.

‘Since 2019, our own food delivery has been operating in Moscow, Moscow region, St. Petersburg, Kazan, Perm and in all cities of our presence. By August 2021, 65 darkstores (stores for assembling delivery orders, without access for buyers) have been opened in Moscow, Moscow region, St. Petersburg, Leningrad region, Tula, Tver, Ryazan, Cheboksary, Kazan and Volgograd,’ the expert added.