Ice cream sales in Russia rose by a third in May

‘Sales of ice cream in kilograms in May 2021 increased by 30% compared to the same period last year. In monetary terms, sales of ice cream increased by 49%, in pieces - by 45%. At the same time, the average receipt for buying ice cream decreased by 15%, to 157 rubles. This is due to the peculiarities of consumer behavior during the lockdown: purchases were made less often, but for larger amounts. As a rule, Russians buy one or two ice creams at a time: on average, there are 1.6 items of ice cream in the receipt,’ the study says.

In terms of sales in pieces in May of this year, Eskimo pie came out on top, surpassing the traditional leader - ice cream in cups. Sales of Eskimo pie in physical terms (in pieces) increased by 96%, and in monetary terms - by 97%. Analysts explain the increased popularity of Eskimo pie by the fact that Eskimo pie has become on average cheaper than ice cream in cups. If in May last year the average price for a cup was lower than for an Eskimo pie, now it is higher. The average price of a cup in May 2021 was 65 rubles in retail, and an Eskimo pie - 59 rubles.

Ice cream in cups, however, remained the leader in terms of sales in monetary terms. Compared to last year, sales of ice cream in cups in monetary terms increased by 70%, and in pieces - by 48%. In third place in the top sales - ice cream cones (growth in monetary terms by 34% and 21% in pieces).

Analysts studied the sales of ice cream in specialized kiosks and non-chain grocery stores. For the analysis, we used data from receipts of smart terminals "Evotor".