Mikhail Mishchenko: consumers are interested in buying products from local manufacturers

The younger generation often chooses not milk and products made fr om it, but alternative products. At the same time, milk is the most valuable and useful product that nature gives us.

‘During the first day of the Motor Rally "Way for milk!" we visited Priozersky Dairy Plant, a small enterprise that belongs to a large dairy farm. They produce a delicious and natural product, the residents of Priozersk can be envied. The enterprise itself is an excellent example of successful regional production,’ Mikhail Mishchenko noted.

The expert stressed that today the consumer, in search of healthy and natural products, makes a choice in favor of products produced by small local enterprises.

‘I recommend buying products of those manufacturers who work wh ere you live. This is very convenient, because people who work there live next to you and know how the production works,’ emphasized Mikhail Mishchenko.

We remind that in 2021, the Motor Rally of the All-Russian movement "Way for milk!" is being held for the ninth time. Its participants will travel 1570 km from St. Petersburg to Cherepovets from August 2 to 5, visiting dairy farms and factories, promoting milk consumption and exchanging professional experience.

Partners of the event:

JCB
ISUZU
Kieselmann Rus
Tian-Trade

ATL

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