Nielsen told how retailers and brands should adapt to changes in the market
Источник: The DairyNews
Nielsen experts used the example of Australia to tell how retailers and brands can adapt to changes in consumer demand and purchasing structure. Analysts noted that the production chain faces the same problems all over the world - peaks in demand and stagnation. The most important is in the review of The DairyNews.
READY-MADE SUPPLY CHAINS
Online warehousing has already put pressure on home delivery services, with a number of brands struggling to keep up with supply and some retailers suspending deliveries to manage demand. The rush to buy goods for warehouses almost immediately affected supply chains for manufacturers of the most popular products. While we expect inventory restocking to be evenly distributed across all key categories, there may be problems with deliveries of new products following a slowdown in demand.
Consumers will seek greater confidence that the products they buy are risk-free and of the highest quality and meet safety standards.
More than ever, consumers trust local producers - tell them how the product goes from farm to counter. Promoting a product of local origin can help manufacturers and retailers alleviate some of the consumer concerns.
Online warehousing has already put pressure on home delivery services, with a number of brands struggling to keep up with supply and some retailers suspending deliveries to manage demand. The rush to buy goods for warehouses almost immediately affected supply chains for manufacturers of the most popular products. While we expect inventory restocking to be evenly distributed across all key categories, there may be problems with deliveries of new products following a slowdown in demand.
The new wave of e-Commerce growth in the grocery sector is enabling retailers to justify the cost of investing in systems, additional vehicles, and other logistics upgrades. However, with the huge pressure on online shopping sites, buyers may face not the best experience and frustration due to a lack of inventory for delivery.
USE OF TECHNOLOGY
Digital communication and a massive shift to working from home, buyers will be looking for technological solutions to comfort everyday tasks such as shopping. Companies that use technology to meet consumer needs have the ability to get customer loyalty after all the problems have subsided.
Consumers will seek greater confidence that the products they buy are risk-free and of the highest quality and meet safety standards.
Quality and efficiency are the key things that customers will pay attention to in the near future
BE TRANSPARENT: TELL US THAT YOU ARE A LOCAL MANUFACTURERMore than ever, consumers trust local producers - tell them how the product goes from farm to counter. Promoting a product of local origin can help manufacturers and retailers alleviate some of the consumer concerns.
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