"Post-Covid" trends are systematic hoarding and purchase planning, - Yuriy Vlasenko
The expert noted that domestic production has a large share of state funding, which helped to keep the industry afloat. However, the purchasing power and demand for products changed during the pandemic.
- The main consumption trends in the "post-Covid" period are systematic hoarding and planning purchases. In addition, the growth of Internet sales and the demand for delivery services has increased even more significantly, the expert said.
He also noted that manufacturers should be ready for online sales. This is due to the fact that online consumers can take a closer look at the product, which will affect the choice of product. Therefore, manufacturers must pay attention to important details that affect demand, otherwise consumers will go to those manufacturers who are already ready for the online market.
- Manufacturers have very weak marketing in the regions. Its task is to analyze existing trends and pay attention to changes in costs, and not to disclose the opinion of company owners, - said Yuri Vlasenko.
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