Products in smaller packaging is a means to attract buyers - expert
Earlier in social networks there were photos depicting non-standard custom cassette for 9 pieces of eggs produced by the Udmurt poultry farm "Varaksino" at a price 64.9 rubles. "This is done in order to have a foundation in price competition. The fewer products are in the package, the lower the cost is, respectively. A buyer who does not look at the weight or the number of pieces, looks at the price", he said.
Vostrikov noted that this technique is used in other product categories. For example, on the shelves you can see vegetable oil and milk in bottles of 900 ml. The advantage of such manufacturers is that there will be few buyers who will estimate the cost of such goods in terms of 1 liter or 1 kg, the expert believes. However, the price of smaller packaging can be 8-9% lower than the cost of products in traditional packaging. He stressed that in this case it is not a consumer fraud, but such products require more attention of the buyer in order to avoid disappointment on arrival home.
According to the materials of Rosstat, in December among the food products in Russia the price of eggs increased most of all. Thus, in 30 regions of the Russian Federation they rose by 20% or more, including in Udmurtia - by 31%, in the Republic of Mari El - by 29.5%, Oryol and Kaliningrad regions - by 28.3%.
As it was reported in the press service of the Udmurt agro-industrial holding "Komos group", which includes the poultry farm "Varaksino", the package of nine eggs appeared on sale in March 2018 and its cost did not rise during the year. According to the agricultural holding, the package of 9 eggs is popular in Europe and is produced by the company Hartmann. It is noted that the eggs of the poultry farm "Varaksino" in the Hartmann package of 9 eggs are present in the retail chains "Perekrestok" since March 2018 and in "7Ya. Narodnaya semya" in St. Petersburg and Moscow - since October 2018. The press service of "Komos group" added that in the near future the poultry farm will also produce eggs in Hartmann package of 12 pieces.
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