Stefan Duerr: Russia does not have a global brand
"Russia needs to develop the image of its products in Europe in terms of purity, quality and usefulness. Each market needs its own approach, and for our country, the Chinese market in dairy products, as we know, is now the most promising. There, our brand is quite famous, and in the future China will be a huge market for milk. Consumption there is growing at a tremendous pace, our task is to occupy this niche. The European market is smaller in volume, but we can also participate in it, try to create our own global brand. To date, Russia does not have it", - said Stefan Duerr.
Just to remind, agricultural holding "EkoNiva", a leading producer of milk in Russia, by 2024 it plans to supply China with hard, semi-hard cheeses, ultra-pasteurized milk, ultra-pasteurized cream, butter and dry demineralized whey. This will be provided by the dairy plant of “EkoNiva” which is now under construction near Novosibirsk with a capacity of 420 thousand tons of milk per year.
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