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Россия 01.09.2020

The holding EkoNiva did not see a decrease in sales during the pandemic period - Dmitry Raev

Источник: The DairyNews
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The holding EkoNiva did not see a decrease in sales during the pandemic period. Moreover, in April there was a sharp jump in demand for products of the group of companies. This was stated by Dmitry Raev, Sales Director of GC EkoNiva, during the online conference "The Dairy industry of Chernozemye -2020: the impact of the pandemic on the leaders of the dairy industry", writes The DairyNews.

- After that, there was a slight decline, but in general, the level of sales of the holding corresponds to the planned indicators, - said the expert – - as far as we know, the situation is similar for other dairy producers.

According to Dmitry Raev, there was a redistribution of consumer demand in the direction of products with a long shelf life. And this trend continues to this day.

As for the HoReCa segment, it occupies a significant, but not a dominant share in EkoNiva's sales. Overall food consumption in the country did not decrease, so the HoReCa segment was completely blocked by retail sales. At the same time, in some HoReCa sub-segments, such as gas stations, the demand for EkoNiva products has grown significantly and today exceeds the demand in the pre-quarantine period one and a half times.

Read more at © DairyNews.ru

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