The share of sales of alternative milk in Moscow and million-person cities is 50-60% - Elena Shifrina
Источник: The DairyNews
The share of sales of alternative milk in Moscow and million-person cities is 50-60%. The founder of BioFoodLab, the creator of the Take a Bite brand Elena Shifrina, gave such data to Agroinvestor writes The DairyNews.
‘No matter how much we love meat and milk, alternatives are a trend that we will not get away from, although back in 2017 we could not even think that we would drink coffee with vegetable "milk",’ the expert said.
She added that alternative meat is now the business, the market that you need to go to.
Elena Shifrina mentioned a study by the Boston Consulting Group, from which it follows that by 2025 the prices of vegetable "meat" will be equal to the prices of traditional meat, and price parity with laboratory meat will be reached by 2035.
Earlier, President of the EkoNiva holding, Stefan Dürr, expressed hope that the trend for vegetable alternatives will stop in Russia.
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