The situation in the domestic dairy market is developing according to the same scenario as in the European one – Sergey Lyban
"Therefore, we have the opportunity to predict the development of events and, as far as possible, prepare for it", he said.
Sergey Lyban also noted that since the beginning of the pandemic, the dynamics of demand in the specialized market was undulating: at first, the trade turnover doubled, but within a week it returned to normal.
- After another seven days, we have already noted a decrease of 30%. At the moment, the demand for milk and dairy products is quite stable. All save on entertainment, travel and other areas, food is not included in this list yet. We also note a surge in demand in the segment of b2b products: butter for ice cream and confectionery. There will certainly be changes, but later", he added. - Sales channels behave differently. HoReCa fell by almost 90%. This segment is currently only available for delivery. Sales in hypermarkets also fell by almost a third. This happened for obvious reasons – the population chooses “neighborhood stores”. The growth in this segment is, of course, significant.
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