Yulia Legkaya: international dairy companies have a huge experience and wide range of products, enabling them to survive the crisis
“EkoNiva” is certainly a significant manufacturer. But multinational companies like Danone and PepsiCo have more knowledge, accumulated experience, strong international management and a serious financial cushion. Farmers have clear financial terms and often long-term contracts with large companies. For them, it is also a matter of prestige - cooperation with an international company", said the expert, commenting on the words of Mikhail Mishchenko, Director of the Dairy Intelligence Agency, that in a crisis situation, companies with their own raw material base, such as “EkoNiva”, are winning today.
According to Yulia Legkaya, TNCs provide reliable contracts to milk producers, as well as have protected recognizable brands in various price categories with a wide range of products.
"It will be very important for the population to buy familiar brands", said Yulia Legkaya.
Цитаты дня



