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Россия 21.04.2020

Yulia Legkaya: international dairy companies have a huge experience and wide range of products, enabling them to survive the crisis

Источник: The DairyNews
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Yulia Legkaya, Director for relations with government agencies of Danone in the “Vostok” region, during the “Weather forecast” program, noted that international dairy companies have a huge experience, a wide range of products and stable relationships with partners, which allows us to talk about stability in difficult times for the economy, reports The DairyNews.

“EkoNiva” is certainly a significant manufacturer. But multinational companies like Danone and PepsiCo have more knowledge, accumulated experience, strong international management and a serious financial cushion. Farmers have clear financial terms and often long-term contracts with large companies. For them, it is also a matter of prestige - cooperation with an international company", said the expert, commenting on the words of Mikhail Mishchenko, Director of the Dairy Intelligence Agency, that in a crisis situation, companies with their own raw material base, such as “EkoNiva”, are winning today.

According to Yulia Legkaya, TNCs provide reliable contracts to milk producers, as well as have protected recognizable brands in various price categories with a wide range of products.

"It will be very important for the population to buy familiar brands", said Yulia Legkaya.

Read more at © DairyNews.ru 

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